The communication industry plays a huge role in our day to day lives. Where would we be without our daily newspapers, televisions, radios and computers? How would we increase our productivity at work without the help of media or means of communications? Well, it’s no secret that in this day and age, people the world over largely depend on various forms of media to assist them in their jobs and private lives.
The term ‘media’ is universal, and is widely classified into two distinctive forms: New Media and Print Media. While both forms have their fair share of pros and cons, choosing between print media and new media merely comes down to what you wish to gain from it. Let’s take a look at what the two forms are, and what they can do for you.
New Media Vs Print Media:
Basically, new media refers to any type of communication received or provided via computer technology. This includes a large number of media forms, such as emails, informative websites, video calling, audio conferencing, and various other social media networking.
Print media, on the other hand, includes advertising and media communication via newspapers, fliers, hoardings, newsletters, magazines and other such printed media received in your mailbox.
New Media – One of the main advantages of using new media is the time factor. Time is money, and this form of communication is the quickest way to send and receive information, contact important persons, or advertise for business purposes. MNCs thrive in business owing to the use of new media, as well as small scale businesses that are looking for a cheap and easy way to inform potential customers of their products or services.
Print Media – As compared to new media, forms of print media are slower, but leave a bigger visual impact on people. This is because new media is generally viewed on a screen, and can be wiped away by the click of a button; whereas printed forms of communication are always lying around to be noticed. Even glancing at a newsletter is enough to refresh your memory and remember everything you read in it. This plays a big part in encouraging individuals to act, and drives them to you.
So, if you’re indecisive on which form of media to use, consider the time in hand, and goal in in question, to make the right choice.